Italianavera is the story of a little girl
born in the fields of San Marzano (Italy).

our mission

Italianavera tells a story, narrates a territory and its products. Through the flavours and scents of the past, these fruits of the earth bring us back to the simplicity of ritual gestures derived from ancient traditions. They tell Italy with all its facets, tell of the mother who cooks and the grandmother who prepares the Sunday lunch. And we tell the tomatoes, with style and humor. Because being Italian is a culture, a way of life, it is the desire to tell the simplicity of a daily routine made up of good things and imagination. Fantasy to eat. Italian, Italianavera.


There are times in life when you realize that something inside you has changed. That times are ripe to chase their dreams, their passions. My passion for tomatoes was born from afar, in my homeland. In San Marzano sul Sarno there is not only the first family business, there are my roots.

There I immersed myself in my thoughts as a child, in my desires as a woman and dreamed of creating a day something that would speak of me. Because that red gold I had in my hands, so fragrant and intense, was true love for good things. My summers then have always been a great ferment because of the harvest in the fields. The most important work women did, they chose the best ripe fruits. I watched these women secretly, watching them get busy and wondering. From them I learned everything there is to know about this magical world all feminine and to them I owe part of my successes.

Italianavera is more than a brand. It’s passion, femininity. It is the story of a woman who was fortunate enough to be born among expanses of tomato fields, in one of the most beautiful places in the world, Italy.


Italianavera is tomatoes and also something more: it is passion and femininity, it is attention and care to every detail, it is a pleasure to try, taste and exhibit.